Las Vegas F1, Barça Games, DAZN & ESPN Bet...
Greetings mate 👋🏼.
I’m deliviring this newsletter every Wednesday, sharing a handpicked collection of links along with my take on the latest or interesting news in the sports industry in my opinion.
The aim? To meet you. Casually discuss some topics and get to know each other or maybe, who knows, create some business.
💬 As usual, my quick reflection before we get deep into the news. 💬
Today I want to talk about partnerships. I’ll give you three examples below, although the three of them are different partnerships I would like to highlighten two things.
Hamilton x Fortnite.
Exchange of publics for reachability?
Adidas x Bugatti.
Looking for brand positioning?
DAZN x Fanatics.
Technology convinience?
First,
Content is the new gold, and the gold mine is live but unplanned content, sports.
The new world of marketing is fascinating, and I think it is healthier for the business landscape. The truth is always known, so now consumers are looking for stories, entertainment, and the most important thing, trust ❤️🩹.
Healthier because, with partnership deals, both are winning. Although one brand might be bigger than the other, both know what the other brings to the table.
I guess it always has been this way, but now with the speed of social media in spreading the word, metrics, and, more importantly, reputation, it seems difficult to go behind the back.
That’s why I think companies are making these deals 🎯: to share audiences, which is mostly like getting the recommendation of the other brand, which in sports is huge because consumers are fans, not just consumers of a product or service.
Therefore, being related to or recommended by a famous athlete or his or her supplier brand can be a game changer.
Second,
Businesses are forming alliances with personal brands 🙋🏻♂. That is obvious, but it was not the case ten years ago.
It allows everyone to be self-employed, find a community within the thing they enjoy, create content (sport professionals create content by playing their sport), learn who is interested in it, and finally, learn what brands their audience could benefit from.
Gen Z is drawn to people, their stories, and their characters, and they follow them. That translates to every person becoming a brand in order to connect their audience to a service or product. Of course, it begins with famous athletes in sports.
They combine exposure, professional contacts, and a future career in the sport that is not too far down the road.
This is a topic that I am interested in; it was also the subject of my master’s thesis. I’m thinking about delving deeper into it; just let me know if you’re up for it.
Alright, enough chit-chat! Let’s get down to business! 👇
Table of Contents
Prioritizing news I like the most or more relevant, in my opinion.
F1
Las Vegas GP & The Netflix Cup: Golf x F1
🏁 This weekend is Las Vegas GP. The second to last of the season, with the championship already decided all the focus is turning to the show.
⭕ The Sphere is being leased by Liberty Media, the owners of Formula One, during the race weekend, but don’t get too excited.
😥 They have stated that due to the rushing and logistical challenges of building the grand prix, they will not be able to extract all of the juice from it, at least this year. However, they have stated that they have a long-term contract. This article goes into greater detail.
📜 That is why Las Vegas is failing to meet business expectations. From a usual recommendation in the newsletter, Joe Pompliano.
📺 Netflix has already demonstrated some of the benefits of having the Sphere close to your event venue. They held their first live service in the platform on November 14th, while hosting a golf event between golfers and F1 racers.
⛳ The Netflix Cup, that’s how they call it. All the streaming platforms where getting into live sports and Netflix was the last standing. You can watch on-demand now, by the way.
Netflix entered the live sports market in a novel way. To promote their shows, they created a show. They made a friendly golf competition out of Drive to Survive and Full Swing protagonists (mostly).
💭 I haven’t finished watching it yet, but I’ll tell you what I think. The audio was poor, and the competition was difficult to follow. I was hoping for something more…entertaining. I have to admit that I have never watched an entire golf tournament, though.
Last but not least about Las Vegas GP.
🥊Shakur Stevenson, dubbed “the new Mayweather,” and Emanuel Navarrete square off in Las Vegas on Thursday. The promoters ‘Top Rank’ are using the F1 magnet to introduce more people to world champions.
💭 Sounds like a great strategy; they’re attracting Americans with Stevenson and Mexicans with Navarrete, which aligns with F1 fans and Checo Perez.
Football
Barça Games. Futbol Club Barcelona is the world’s first football club to launch a gaming platform, or should we say virtual club, with limitless possibilities. Link to the entire article explaining where the project came from and what its features and possibilities are. Link to Barça announcement.
🤝Decathlon X UEFA ⚽ Kipsta, the football brand of Decathlon has signed a three-year agreement to become the official match ball supplier of the UEFA Europa League and the UEFA Europa Conference League, starting in 2024! Link to article.
The Copa Libertadores has evolved from a traditional sport to an entertainment event. The number of engagements is increasing, and someone needs to take the reins. Link to an interesting article that discusses statistics, social issues, and business opportunities.
Tennis
🥰 Fans love the new ATP promotional video. This video was released to promote the ATP Nitto Finals, which are taking place this week. Learning more about the players and their perspectives on one another is a recipe for community love.
DAZN & ESPN
🤑 Betting and merch. Broadcasters are the new kings. Content creation is the new gold, and if it is live and unexpected its diamond. Link to know more about DAZN Bet & ESPN Bet.
Padel
🇺🇸 A1 Padel, the world’s second most important ranking, is attempting to expand to the United States with the help of a wealthy ally, the New York Yankees. They will also be available on DAZN.
🚨 CHECK IT OUT! I’m also starting two other newsletters 📰.
On Fridays, I’ll try to help you prepare for the weekend by suggesting the best games or events to watch and giving you some insights on what you should know about them to better enjoy the experience 😮.
In the Sunday newsletter, I’ll put my addiction to watching sports documentaries to good use 🤓 by reviewing and selecting the ones that I think are worth recommending. I’ll also share some interesting thoughts about them, so you’ll have something to add to your watchlist for the afternoon 🛋️📺.
If you’d like to explore more, feel free to check out my substack in the link below and see for yourself. Lots of health!
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