As the year ends, I’m stuck on this one thing – launching my career in sports events or marketing. This year I got a master’s degree with lots of learnings and contacts, super passionate about it, but here’s the problem – most companies want years of experience. 🤷
Real talk, if you’re not in by an internship, it’s a tough nut to crack. I’m cool with lower pay, extra hours, and diving into challenges, but they’re all about that specific experience. Like, how do I get that if I can’t even get a foot in the door? Should I just throw in the towel or settle for a gig I’m not into? The frustration’s real.
But you know what? I decided to flip the script with a friend – starting our own thing. We created Atòpics, a podcast for catalan people.
Let’s dive into the rollercoaster ride of turning our podcast dreams into a +100 people event. Did it work out? Well, let me share our journey, complete with mistakes, victories, and some genuine learnings.
🥴 Our Mistakes: My Honest Opinion🤦
Picture this – an audience that that could fit into a laundry room. Our podcast, longer than a Marvel movie, had listeners leaving the rrom early. Lesson one: to captivate, we needed to trim the fat and make it a love-at-first-listen experience. Getting close means turning down resistance, and duration is a big player.
Going big too soon was another mess up. New setups, visuals, and big names – we aimed for the stars. Turns out, focusing on what we enjoy and what others appreciate works better than reinventing the wheel. Simple mic, camera, record, and upload – consistency is the recipe for success.
Social Media. We treated it like a distant relative at a family reunion – awkwardly avoiding eye contact. Lesson two: engage, interact, tag, comment, reply! Building a community is like baking a cake; you can’t just throw ingredients together and hope for the best.
👍🏼 Our Right Moves: As if we could say so 💃
Short, snappy videos became our secret weapon. Podcast views were average, but TikTok and Instagram videos skyrocketed. One even went viral with 140,000 views. Consistency and value – the success formula to watch the followers roll in like a red carpet.
Cold-calling influencers or famous people? Why not! We reached out to people we thought wouldn’t give us the time of day. We reached out to unlikely guests on social media, and 90% said yes. Lesson: take the leap; people love to help.
Learning by doing became our mantra. Mistakes? We had them in abundance. But each one was a lesson, a stepping stone on the path to our podcast mission. Believing in what we do, sharing values, and chasing dreams – that’s the real secret sauce.
🌟 A Live Event to Remember 🌟
We kept it real – Affordable tickets, booze, and a taste of our podcast in real life – it worked. Engaging with the audience from the beginning made it fun and interactive.
However, a too-long second part disrupted the rhythm, and we didn’t practice enough. Yet, we learned, adapted and with our friends by our side, it was a memorable experience.
We finished the whole thing with a party that we had to stop due to scheduled restraints, it was real fun.
🤘🏼 Final Thoughts 🙌🏼
Despite the challenges, we met interesting people, learned new tools, and strengthened our bonds. The demanding process left us with good memories. After a hiatus, brace yourselves for some exciting news – another round is on the horizon. Stay tuned! 🎉
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